Founded in 2019 by Zaddy Benham and Colleen Hochberger (life partners and long-time drinking buddies), the couple saw a hole in the market for sessionable, spirit-based seltzers that used premium ingredients and had a craft feel. When scanning store shelves, they felt that all the ready-to-drink options lacked interesting packaging and unique flavor profiles. They were inspired to recreate low-alcohol, low-sugar versions of their favorite gin cocktails. Experiments in their kitchen turned into a larger vision to share their crushable cocktails with the world, while also using their platform to give back and spark much-needed dialogues about people and the planet.
After one sip of these creative and refreshing cocktails, you’ll understand why it’s Zaddy season all year-round!